Staff Directory
Doug McNamee
- Title:
- Vice President & Director of Intercollegiate Athletics
- Email:
- Phone:
- 1234
An experienced media and brand executive and former athletics administrator, Doug McNamee was named the Bears’ Vice President and Director of Intercollegiate Athletics on Dec. 8, 2025.
McNamee returned to Baylor after successful stints as President of Waco-based Magnolia, the nationally recognized lifestyle and media company founded by Baylor alums Chip and Joanna Gaines, and most recently as President of the re-imagined Field & Stream with country music superstars Eric Church and Morgan Wallen as investors. A two-time Baylor graduate, McNamee spent nearly a decade at his alma mater, rising to Senior Associate Athletics Director for External Affairs before departing in 2018 for the corporate sector.
At Field & Stream, McNamee led the revitalization of the iconic 154-year-old outdoor brand into a modern, multi-platform media and consumer lifestyle company where he led all product, media, retail and content strategy while positioning the company for long-term, omni-channel growth. McNamee oversaw the complete media and retail portfolio, including the return of the beloved print publication, creation of the 1871 Club membership program offering, and the pending launch of Field & Stream TV. He also spearheaded a transformational agreement with Tractor Supply Co. that accelerated growth across licensing and brand visibility.
Before joining Field & Stream, McNamee served as President of Magnolia, where he led commercial strategy across media, retail, hospitality, e-commerce and partnerships. He provided critical leadership in the business formation, deal structure and strategic terms that enabled the creation and rollout of the highly successful Magnolia Network.
In his previous stint at Baylor, McNamee was responsible for all major revenue-generating and brand-facing units — including fundraising, marketing, communications and premium ticketing. He also served on the search committee that brought former head football coach Matt Rhule to Baylor, and he played a key role in the fundraising, planning and opening of McLane Stadium over a decade ago.
McNamee began his career at IMG College, rising quickly to General Manager for Baylor’s multimedia portfolio, where he led sponsorship strategy, partnership development and revenue optimization.
McNamee is passionate about improving the fan experience – with a focus on game days – as well as expanding current and developing new revenue streams. He has negotiated and closed complex, high-value contracts with companies like Warner Bros. Discovery (Turner/HBO), Tractor Supply Co. and Amazon, underscoring his ability to structure and execute deals with significant strategic and financial impact. In addition, he is known for his commitment to building high-performing teams, surrounding himself with specialized talent and leading with integrity to ensure that expertise, collaboration and mission alignment remain at the center of every major initiative.
Originally from Lake Jackson, Texas, McNamee earned his bachelor's degree in speech communications from Baylor in 2003. He went on to earn his master's degree in sport management, also from Baylor, in 2005. As a student, McNamee worked for Baylor Baseball, Men’s Basketball, and Baylor Student-Athlete Services.
He is married to Lacy McNamee, Ph.D., a former tenured Baylor faculty member in the Department of Communication, and they have two daughters, Josie (10) and Maggie (8).
The McNamee family resides in Woodway, where they attend Renew Church Waco.
McNamee returned to Baylor after successful stints as President of Waco-based Magnolia, the nationally recognized lifestyle and media company founded by Baylor alums Chip and Joanna Gaines, and most recently as President of the re-imagined Field & Stream with country music superstars Eric Church and Morgan Wallen as investors. A two-time Baylor graduate, McNamee spent nearly a decade at his alma mater, rising to Senior Associate Athletics Director for External Affairs before departing in 2018 for the corporate sector.
At Field & Stream, McNamee led the revitalization of the iconic 154-year-old outdoor brand into a modern, multi-platform media and consumer lifestyle company where he led all product, media, retail and content strategy while positioning the company for long-term, omni-channel growth. McNamee oversaw the complete media and retail portfolio, including the return of the beloved print publication, creation of the 1871 Club membership program offering, and the pending launch of Field & Stream TV. He also spearheaded a transformational agreement with Tractor Supply Co. that accelerated growth across licensing and brand visibility.
Before joining Field & Stream, McNamee served as President of Magnolia, where he led commercial strategy across media, retail, hospitality, e-commerce and partnerships. He provided critical leadership in the business formation, deal structure and strategic terms that enabled the creation and rollout of the highly successful Magnolia Network.
In his previous stint at Baylor, McNamee was responsible for all major revenue-generating and brand-facing units — including fundraising, marketing, communications and premium ticketing. He also served on the search committee that brought former head football coach Matt Rhule to Baylor, and he played a key role in the fundraising, planning and opening of McLane Stadium over a decade ago.
McNamee began his career at IMG College, rising quickly to General Manager for Baylor’s multimedia portfolio, where he led sponsorship strategy, partnership development and revenue optimization.
McNamee is passionate about improving the fan experience – with a focus on game days – as well as expanding current and developing new revenue streams. He has negotiated and closed complex, high-value contracts with companies like Warner Bros. Discovery (Turner/HBO), Tractor Supply Co. and Amazon, underscoring his ability to structure and execute deals with significant strategic and financial impact. In addition, he is known for his commitment to building high-performing teams, surrounding himself with specialized talent and leading with integrity to ensure that expertise, collaboration and mission alignment remain at the center of every major initiative.
Originally from Lake Jackson, Texas, McNamee earned his bachelor's degree in speech communications from Baylor in 2003. He went on to earn his master's degree in sport management, also from Baylor, in 2005. As a student, McNamee worked for Baylor Baseball, Men’s Basketball, and Baylor Student-Athlete Services.
He is married to Lacy McNamee, Ph.D., a former tenured Baylor faculty member in the Department of Communication, and they have two daughters, Josie (10) and Maggie (8).
The McNamee family resides in Woodway, where they attend Renew Church Waco.
Baylor Athletics: Doug McNamee Introductory Press Conference | December 8, 2025
Tuesday, December 09
Baylor Athletics: Doug McNamee Introductory Press Conference
Monday, December 08
Would go to battle with this crew anytime 🫶
Monday, December 08
Hearts stopped. Records fell. Bears won!
Monday, December 08
