Baylor Athletics Announces Ammons Law Firm as Official Personal Injury Law Firm Sponsor of the Baylor Bears
9/4/2026 5:00:00 PM | General, Athletic News
Multi-Year Sponsorship Led by Baylor Law Graduate in Support of Baylor Athletics
WACO, Texas -- Baylor Athletics and its multimedia rightsholder, Playfly Sports Properties, proudly introduce The Ammons Law Firm as the newest corporate partner of the Baylor Bears. The Houston based firm will become the Official Personal Injury Law Firm Sponsor of Baylor Athletics, marking a significant, multi-year commitment to the Baylor Family.
Founded by Baylor alumnus Rob Ammons, The Ammons Law Firm has built a national reputation for excellence in personal injury litigation while maintaining deep ties to Texas communities. This partnership represents the firm's first comprehensive collegiate athletics sponsorship.
"Baylor changed my life," The Ammons Law Firm founder Rob Ammons said. "I came to Waco as a kid from Maryland with everything I owned packed into a car. Baylor gave me the chance to become a lawyer, build a family and make a difference. Becoming the official law firm sponsor of the Baylor Bears is my way of giving back to the University and community that made it all possible."
As part of the agreement, The Ammons Law Firm will receive category exclusivity within personal injury law and will activate its brand across Baylor Football, Men's and Women's Basketball, Baseball, Softball, Volleyball, Acrobatics & Tumbling and multiple digital platforms. The partnership includes extensive use of approved Baylor Athletics marks, in venue LED signage, ESPN+ commercial inventory, radio features and a robust digital presence.
A signature component of the partnership is the Charity Stripe Challenge, through which The Ammons Law Firm donates a set amount for every free throw made by Baylor Men's Basketball throughout the season to the Baylor Autism Resource Clinic (BARC) as part of the Baylor Center for Disability and Flourishing.
The initiative culminates in an on-court check presentation at the final home game, celebrating the firm's commitment to giving back.
"Rob and the Ammons Law Firm bring a strong commitment to excellence and meaningful investment in the communities they serve," Baylor Vice President and Director of Intercollegiate Athletics Doug McNamee said. "This partnership is about more than exposure - it's about impact. Through initiatives like the Charity Stripe Challenge, we're able to connect the energy of competition with a purpose that benefits others while creating memorable moments for our student-athletes and fans."
With offices in Houston and Midland, along with a client base spanning Texas and the nation, The Ammons Law Firm represents individuals in catastrophic injury, product liability and wrongful death cases. More information about the firm's practice areas and community initiatives can be found at ammonslaw.com.
This partnership was secured on behalf of Baylor University by Baylor Sports Properties, Playfly's locally-based team representing Baylor Athletics. Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets.
For the latest information on the Bears, follow Baylor Athletics on its official Facebook, X, Instagram and TikTok accounts: @BaylorAthletics.
Founded by Baylor alumnus Rob Ammons, The Ammons Law Firm has built a national reputation for excellence in personal injury litigation while maintaining deep ties to Texas communities. This partnership represents the firm's first comprehensive collegiate athletics sponsorship.
"Baylor changed my life," The Ammons Law Firm founder Rob Ammons said. "I came to Waco as a kid from Maryland with everything I owned packed into a car. Baylor gave me the chance to become a lawyer, build a family and make a difference. Becoming the official law firm sponsor of the Baylor Bears is my way of giving back to the University and community that made it all possible."
As part of the agreement, The Ammons Law Firm will receive category exclusivity within personal injury law and will activate its brand across Baylor Football, Men's and Women's Basketball, Baseball, Softball, Volleyball, Acrobatics & Tumbling and multiple digital platforms. The partnership includes extensive use of approved Baylor Athletics marks, in venue LED signage, ESPN+ commercial inventory, radio features and a robust digital presence.
A signature component of the partnership is the Charity Stripe Challenge, through which The Ammons Law Firm donates a set amount for every free throw made by Baylor Men's Basketball throughout the season to the Baylor Autism Resource Clinic (BARC) as part of the Baylor Center for Disability and Flourishing.
The initiative culminates in an on-court check presentation at the final home game, celebrating the firm's commitment to giving back.
"Rob and the Ammons Law Firm bring a strong commitment to excellence and meaningful investment in the communities they serve," Baylor Vice President and Director of Intercollegiate Athletics Doug McNamee said. "This partnership is about more than exposure - it's about impact. Through initiatives like the Charity Stripe Challenge, we're able to connect the energy of competition with a purpose that benefits others while creating memorable moments for our student-athletes and fans."
With offices in Houston and Midland, along with a client base spanning Texas and the nation, The Ammons Law Firm represents individuals in catastrophic injury, product liability and wrongful death cases. More information about the firm's practice areas and community initiatives can be found at ammonslaw.com.
This partnership was secured on behalf of Baylor University by Baylor Sports Properties, Playfly's locally-based team representing Baylor Athletics. Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets.
For the latest information on the Bears, follow Baylor Athletics on its official Facebook, X, Instagram and TikTok accounts: @BaylorAthletics.
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