Baylor Athletics Announces Sic ’Em Road Rally, Atlanta Weekend Events
8/14/2026 12:00:00 PM | General, Athletic News
WACO, Texas – Baylor Athletics will bring the Baylor Family together in Atlanta with the Sic 'Em Road Rally presented by Playfly Max on Saturday, Sept. 5, highlighting a full weekend of Baylor events surrounding the Bears' season-opening matchup against Auburn in the Aflac Kickoff Game.
The Sic 'Em Road Rally pregame tailgate will take place from 11:30 a.m. to 3 p.m. ET at the Home Depot Backyard at Mercedes-Benz Stadium and will feature food and drinks, giveaways, a silent auction, a live program hosted by the Voice of the Bears John Morris, special guest appearances and more.
Tickets are available for $35 for general admission plus buffet and $10 for general admission only. Children ages 3 and under are free. Fans can register and find additional information HERE.
The Baylor Family can also kick off the weekend Friday night at Atlanta Fan Fest from 6-9 p.m. ET at Punch Bowl Social Atlanta. The family-friendly event will feature bowling, arcade games, karaoke, pool, darts, shuffleboard, giant yard games, food and more.
Atlanta Fan Fest registration is $25 for individuals ages 11 and older, $10 for children ages 4-10 and free for children ages 3 and under. Additional event details and registration are available HERE.
Kickoff between Baylor and Auburn is set for 3:30 p.m. ET at Mercedes-Benz Stadium, with the game nationally televised on ABC.
For year-round updates on Baylor football, follow the team on its official Facebook, X, Instagram and TikTok accounts: @BUFootball.
The Sic 'Em Road Rally pregame tailgate will take place from 11:30 a.m. to 3 p.m. ET at the Home Depot Backyard at Mercedes-Benz Stadium and will feature food and drinks, giveaways, a silent auction, a live program hosted by the Voice of the Bears John Morris, special guest appearances and more.
Tickets are available for $35 for general admission plus buffet and $10 for general admission only. Children ages 3 and under are free. Fans can register and find additional information HERE.
The Baylor Family can also kick off the weekend Friday night at Atlanta Fan Fest from 6-9 p.m. ET at Punch Bowl Social Atlanta. The family-friendly event will feature bowling, arcade games, karaoke, pool, darts, shuffleboard, giant yard games, food and more.
Atlanta Fan Fest registration is $25 for individuals ages 11 and older, $10 for children ages 4-10 and free for children ages 3 and under. Additional event details and registration are available HERE.
Kickoff between Baylor and Auburn is set for 3:30 p.m. ET at Mercedes-Benz Stadium, with the game nationally televised on ABC.
For year-round updates on Baylor football, follow the team on its official Facebook, X, Instagram and TikTok accounts: @BUFootball.
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