Oct. 19, 2006

Baylor Athletics and Real Media have partnered to develop a season ticket campaign commercial for the 2006-2007 women's basketball season. The commercial was shot in the Ferrell Center last month and is making its debut throughout the state of Texas this week.

The commercial is one element in a comprehensive marketing plan for the 2006-2007 women's basketball season. The multi-media plan hopes to channel the excitement of Baylor Lady Bear basketball while raising awareness and encouraging fans to purchase season tickets.

The commercial will be aired throughout Central Texas and statewide on FSN Southwest.

Baylor 2006-07 women's basketball season tickets may be purchased online at baylorbears.com or by calling the ticket office at 254-710-1000.