Staff Directory
- Title:
- Associate Director | Strategic and Digital Marketing
- Email:
Carson Pieper joined Baylor Athletics as the Associate Director of Strategic and Digital Marketing in June 2026.
In his role, Pieper oversees the strategic and digital marketing efforts for Baylor women's basketball, volleyball and baseball while assisting with the execution of game day fan experiences. He also coordinates community engagement initiatives that strengthen Baylor Athletics' connection with the Waco community.
Prior to Baylor, Pieper served as the Assistant Director of Marketing and Fan Experience at Northern Arizona University after being promoted to the role in August 2025. During his tenure, he led marketing efforts for men's basketball and track & field while helping grow the NAU student loyalty app.
Pieper began his career at Northern Arizona as a Marketing Graduate Assistant from June 2024 to August 2025, overseeing marketing and fan experience initiatives for women's basketball, volleyball and swimming & diving.
Before NAU, Pieper worked as an undergraduate marketing assistant with the University of Pittsburgh athletics department rom August 2022 to May 2024. In that role, he assisted with football game day operations and marketing efforts for several NCAA postseason events, including the NCAA Volleyball Regionals, NCAA Gymnastics Regionals and NCAA Men's Soccer Tournament.
A native of Nazareth, Pennsylvania, Pieper earned bachelor's degrees in marketing and supply chain management from the University of Pittsburgh in 2024, along with a certificate in sports management. He is currently pursuing a Master of Arts in Strategic Communication at Northern Arizona University with an expected graduation in December 2026.
