Baylor's partnership with Playfly leverages the company's multimedia rights expertise and its expansive suite of marketing and media solutions to further grow the Bears brand multi-dimensionally. Playfly Sports targets existing platforms and identify new opportunities for corporate partners to engage fans, while helping Baylor Athletics expand its fanbase. Playfly manages all sponsorships for Baylor Athletics, along with making strategic capital investments to improve the overall experience for both fans and corporate partners.
Baylor is also a Founding Member of the new Playfly Innovation Lab, a collection of athletics thought leaders and hand-raisers intent on driving the next wave of innovation across the collegiate landscape. This advisory will work together to ideate and incubate new ideas aimed at universal priorities including fan development and revenue generation among others.
About Playfly Sports: Fan Focused, Data Driven. Playfly Sports is the emerging leader in sports marketing, media and technology. By connecting more than 2,000 brand partners with approximately 83% of all U.S. sports fans, Playfly Sports delivers scalable, data-oriented marketing and media solutions. Playfly Sports operates at local, regional and national levels with a growing portfolio of multi-faceted, fan-focused divisions. Capabilities include exclusive MMR management, media and sponsorship activation, valuation, consulting, and development, custom advertising creative and digital content production, all along with new revenue-driving platforms and technologies. Founded in September of 2020, Playfly Sports has made an immediate impact on the sports industry. The company is now home to more than 700 team members located across 31 U.S. states dedicated to maximizing the impact of highly passionate local sports fans. Playfly Sports: Fan Focused, Data Driven. Follow Playfly Sports on social media @PlayflySports or visit
www.playfly.com.
CONTACT: Baylor Sports Properties, Luke Holcomb - 205-233-6503,
Luke_Holcomb@Baylor.edu or
Luke.Holcomb@Playfly.com
Click
here to see a full list of our Baylor Sports Properties partners.
