Nov. 5, 2014 WACO, Texas - Baylor and Lids have teamed up to offer fans the opportunity to register to win a unique Baylor Game Day Experience package at 16 Lids locations throughout Texas.
The prize package includes pre-game sideline passes, parking and stadium seating for the Kansas State game on December 6. Now through Monday, December 1, Baylor fans who visit select Lids and Lids Locker Room locations statewide will notice the in-store signage that includes information on registering for this special prize package.
"Lids has been a valuable partner in selling officially licensed Baylor merchandise at its stores throughout the state of Texas, the Big 12 region, and beyond," said Lewis Hardy, president of Licensing Resource Group (LRG), Baylor's trademark management partner. "We are proud to be able to partner with Lids to bring increased visibility to the Baylor brand and make additional merchandise available to Baylor's incredible fan base."
Baylor and LRG have been able to work with Lids to have the product featured in select stores throughout the state. Locations participating in this promotion include:
Killeen Mall, Killeen; Richland Mall, Waco; Stonebriary Centre, Frisco; Round Rock Premier Outlets, Round Rock; North Park Center, Dallas; Longview Mall, Longview; Houston Premium Outlets, Cypress; Willowbrook Mall, Houston; Deerbrook Mall, Humble ; Memorial City Mall, Houston; Tanger San Marcos, San Marcos; North Star Mall, San Antonio; The Parks at Arlington, Arlington; Paragon Outlets, Prairie; Hulen Mall, Fort Worth; Mall Del Norte, Laredo
The Licensing Resource Group is a subsidiary of Learfield Communications and currently represents more than 225 universities, colleges, athletic conferences and special properties nationwide. LRG provides trademark management services that include contract management, merchandising, brand development, information technology, and royalty management from offices in Holland, Michigan; Winston-Salem, North Carolina; Iowa City, Iowa; Bristol, Rhode Island, and Frisco, Texas. LRG and Baylor became partners in 2009 and since that time, Baylor has seen record growth and retail brand recognition in local, regional and national markets.
